What is the most expensive keyword in AdWords? Everything You Need to Know

What is the most expensive keyword in AdWords? Everything You Need to Know

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Description of Most Expensive Keyword for Google Adwords

It’s no secret that the Most Expensive Keyword for Google Adwords is one of the most popular advertising platforms on the internet. And with good reason: it allows you to target a specific audience with your ads, which can result in increased sales. But what are the most expensive keywords for Google AdWords? And how do you rank for them? In this blog post, we will answer these questions and more. So if you want to know how to make the most money from your Google AdWords campaigns, read on!

What is Google Adwords?

Google Adwords is a paid advertising service that allows advertisers to place search engine ads on Google.com and other websites. The cost of a Google AdWords campaign can vary depending on the keyword chosen, location, timing, and other factors. For example, a standard 1-month campaign for a given keyword may cost $5-$10 per day.

How does Google Adwords work?

Google Adwords is an advertising program that allows advertisers to place text, images, and video ads on Google.com. When someone clicks on one of these ads, the advertiser is given a set amount of ad spend money in return for showing their ad. The more people who see the ad, the more money the advertiser will make.

Advertisers can choose to target different demographics with their ads by using keywords. For example, if you’re an insurance company and you want to advertise your rates to people in the Seattle area, you could use the keyword “Seattle” as your targeting criteria.

When you create an AdWords campaign, Google provides you with a set of suggested keywords that may be able to help you reach your target audience. You can also input your own keywords into your campaign if you prefer.

To start bidding on search terms, advertisers first need to create campaigns and set budgets (which can vary depending on how much they are willing to spend per click). Once they have created their campaigns and budgets, they go through a process called “optimization.” This involves tweaking each individual campaign so that it’s performing at its best possible level and reaching as many potential customers as possible.

Why do some keywords cost so much?

The short answer is that there is more competition than ever because advertisers are spending a much larger share of their budgets on online marketing.

But there are some other things that can affect CPCs as well:

  • Businesses that make a lot of money: Some industries can afford to spend a lot more per click because they know they’ll make up for it by selling more expensive items. This is especially true for law firms that can spend $100 on a click but can more than make up for it with a successful lawsuit settlement. Online colleges that are run for profit are also very profitable, with a profit margin of almost 20% and students paying about $15,780 per year in tuition.
  • Speed-to-purchase: This lets advertisers spend more, like in the case of “payday loans.” If an advertiser can make a sale quickly, they may be able to pay more per ad click because the cash flow is worth it.
  • Better ways to keep track: Tracking methods like cookies, conversion postbacks, UTMs, dynamic call tracking, and others have become more advanced and allow advertisers to track a user’s journey from the keyword they clicked on to the exact item they bought. This trust lets marketers pay even more for keywords that convert well.

To start, here are the top 25 most expensive keywords in 2022:

top 25 most expensive keywords

What are the different types of ads available on Google AdWords?

There are a few different types of ads that you can place on Google AdWords, and each one has its own set of benefits and drawbacks.

Display Ads: These ads are displayed inside of search results on the Google search engine. They’re good for targeting people who have already expressed an interest in your product or service, as well as for reaching a wide audience quickly.

Brand Extensions: Brand extensions are similar to display ads, but they’re shown next to the organic listings on Google instead of inside search results. This approach can be more targeted since it excludes search results from other websites that may have links to your competitor’s products. However, brand extensions don’t usually generate as much traffic as display ads and they can be more expensive to run.

Search Campaigns: A search campaign allows you to target specific keywords or phrases within a certain geographic area. This type of ad is perfect for targeting people who have already expressed an interest in your product or service, as well as for reaching a specific audience with precision. However, search campaigns tend to be more expensive than other types of ads, and it can take longer to see results compared to other advertising platforms.

The Five Most Expensive Keywords for Google AdWords in 2022

According to a study conducted by SEMrush, the most expensive keyword for Google AdWords in 2022 is “cheap flights.” This keyword is expected to account for an estimated quarter of all spending on Google AdWords. Other expensive keywords include “car rental,” “flights from” and “car rentals from.”

Legal Keywords

By far, this group is the most expensive right now. Lawyers can make a lot of money from just one client, so they are willing to pay a lot for each one. This is especially true when it comes to claims about injuries or car accidents.

In the past, keywords like “mesothelioma” have been the most expensive. Mesothelioma is very valuable to law firms because lawsuits can be settled for millions of dollars. But as of today, only two of these search terms were in the top 50 most expensive.

The chart below shows that most of the keywords in this category are concentrated in the most expensive area and that the most expensive search terms are location-based keywords. Phrases like “Las Vegas personal injury lawyers” or “Los Angeles truck accident lawyers” reached a shocking $500 per click.

Education Keywords And phrases

There have been a lot of high-profile lawsuits against this industry for things like predatory lending, abusive practices, and low rates of students graduating. And regulators keep thinking about how to keep a closer eye on things in the future.

But even with these problems, for-profit and online schools still have a lot of competition for Google ads. Spyfu says that the University of Phoenix spends an estimated $6 million per month on Google ads alone. In the US, there are about 3,300 public and non-profit schools and about 700 schools that are for-profit.

“Online business degree programs” cost $110 per click, which was the most in this category.

Insurance Keywords

Insurance is a very competitive business, but because so many people search for insurance, CPCs are often lower than in other categories.

For example, “health insurance” is searched nearly 200,000 times per month, but its average CPC is only $9. In the same way, about 400,000 people search for “car insurance” each month, which keeps CPCs around $40.

Like many of the other categories on this list of the top 5,000 keywords, insurance keywords cost more if they are targeted or have localized search terms added to them.

The most expensive term in this category was “best car insurance in North Carolina,” which cost $220 per click.

Addiction and Rehab Program Keywords

Google said in 2018 that they would make it harder for drug and alcohol recovery programs to advertise because there were reports of harmful consumer practices in the industry.

In 2017, this industry was worth $35 billion, but after the new ad rules went into effect, the number of eligible searches dropped by a huge 96%.

In November 2021, just a few months ago, Google changed its policy so that qualified professionals in addiction treatment could get a third-party certification that let them keep advertising.

As the chart below shows, this industry has once again created a very competitive search environment with high CPCs and a lot of searches. If you go to Google from California or Texas today and do a simple search, you will see ads for addiction in every available ad slot.

The phrase “near me” was used in a lot of search terms in this category, which shows that people were looking for recovery centers near them. CPCs for these terms were usually on the higher end of what marketers had to pay, with “inpatient alcohol rehab centers near me” being the most expensive keyword in the whole category, costing an average of $185 per click.

Loan Keywords

In the top 5,000, there were the fewest keywords in this category.

Most of them are about different kinds of “business loans” for small businesses or those who need cash flow. Businesses that use these kinds of terms often do so because they need money quickly and are willing to pay more for it. This is what lets advertisers put a little more money into their keywords.

People think that popular terms like “credit cards” have a high CPC, but in reality, it’s only $15, so it’s not on the chart below. Like many broad terms in the insurance category, there are a lot of people who search for loan keywords, so CPCs are not as expensive.

What factors influence the cost of a keyword?

  1. The price of a keyword depends on a number of things, like how competitive it is, how often people search for it, and how much people are willing to pay on Google AdWords.
  2. The greater the competition for a keyword, the higher the cost will be. The more people search for a given keyword, the higher the bid price will be.
  3. One thing that isn’t always taken into account when figuring out how much a keyword cost is whether or not it is on Google’s list of “suggested keywords.” If a word is on this list, its bidding price tends to be lower than if it wasn’t on this list, which can lead to an incorrectly high estimate of how much it will cost.

How to find the most expensive keywords

There are a number of factors to consider when selecting the most expensive keywords for your Google AdWords account. To get started, you’ll need to know what type of keyword research is required.

There are three main methods for finding the most expensive keywords:

  • Organic Keyword Research – This means looking through the search engine results for relevant keywords that other sites and businesses have used.
  • Technical Keyword Research – This involves researching specific words or phrases that are related to your product or service.
  • Country/Region Targeting – This involves targeting your ads specifically to people living in certain geographic areas.

Once you have a list of potential keywords, you’ll need to determine which ones are worth targeting with your ad campaigns. There are a number of factors to consider, including competition, CPC (cost per click), and organic search volume.

How to pick the right keywords for your business

When thinking about the most expensive keywords for Google AdWords, it’s important to remember that not all keywords are the same. While some may be more expensive than others based on their search volume or bid price, there are a few other factors to consider before making your decision.

To start with, it’s important to think about what you want your ad to accomplish. Are you looking to generate more clicks on your website? More leads? More customers? Once you know that, you can begin narrowing down your options by looking at the keyword’s competition and SERP (search engine results page) position.

Next, think about how relevant the keyword is to your business. Is it a key phrase that potential customers might use when researching your product or service? If so, then it might be worth spending a bit more on a higher-traffic keyword.

Frequently asked questions:

Why is the most expensive keyword important?

The most expensive keyword is important because it’s often one of the first terms that searchers type into Google when they’re looking for information or products related to your business. If you can identify and target this term, you’ll have a better chance of ranking higher in search engine results pages (SERP) and earning more money from your ad campaign.

What is the most expensive keyword to rank for on Google Adwords?

There is no definitive answer to this question as it depends on a variety of factors, including the competition and how much traffic you expect to generate with your campaign.

What is the most expensive keyword for Google AdWords?

The most expensive keyword for Google AdWords can vary depending on the region and competition level, but a common estimate is that the top keyword is typically worth around $100 per click. However, this price can change significantly based on your campaign’s bid (how much you’re willing to pay per click) and placement (where in the search results it appears).

How do I find the most expensive keyword for my business?

There are a number of ways to find the most expensive keyword for your business, including using an online tool like Keyword Planner or using paid advertising services like Google AdWords. Once you’ve identified a potential high-value term, it’s important to test different bid prices and placements to see which provides the best results for your brand and budget.


If you’re looking to increase your online presence and drive more traffic to your website or blog, then you need to start paying attention to the most expensive keywords for Google Adwords. In this article, we’ll outline everything you need to know in order to identify and bid on these lucrative keywords. By using the right keywords and targeting your ads properly, you can maximize your ROI (return on investment) and boost your online visibility.

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